Denver Web Site Promotion Services

Optimize Your Site To Get High Search Rankings

The higher your site ranks on Internet search results pages when a person searches a word or phrase ― keywords ― relevant to your web site, the more visitors you are likely to get. You can improve your ranking with Search Engine Optimization (SEO) strategies.

The objective of SEO is to get higher rankings on the phrases that visitors typically use to find someone like you. High natural search engine rankings lead to more web visitors, which result in more web sales.

The three most important aspects of search engine optimization are:

1. The right keywords for your site
2. Content that is rich with the right keywords
3. Incoming links to your site.

Step One - Keywords Research and Implementation

Optimizing your web site for high page ranking on search engines (SEO) begins with determining the most appropriate search terms, or keywords, relevant to your product, service and/or online target market. We start this process by interviewing you about your business. Then we utilize analysis software to create an ideal set of keywords and keyword phrases to target for your ideal market.

Once we identify the keywords, we put them into your web pages. We incorporate your keywords into the META tags, navigation and on-page title. It’s important that you create themes on your pages that are built around the keywords.

Step Two - Search Engine Friendly Content

We analyze your site’s content and adjust your content to improve keyword density, keyword placement, and keyword weight, which improves your site’s relevancy to the search engines.

We also help you increase the breadth of content on your site by adding articles, blogs, press releases and white papers, as well as increasing the content surrounding your services or products.

Step Three - Linking Program

We develop a linking program that gets you incoming links to your site. These links can send targeted traffic to your site. A linking program is also important because search engines use incoming links to determine how relevant your site is to a specific keyword. In this manner, incoming links act as a vote for your site. The more votes, the more the search engines see your site as being important.

We get you these links by submitting your site to a variety of directories and search engines on a regular basis. We also put links to your site from some web sites owned by Green Chair.

Getting your site higher on the search engines can be an arduous task. The way search engine rank web sites changes often. With our web site promotion services here in Denver you can get the rankings you are looking for, which translates to more traffic to your site. It's likely that you found our site on an Internet search. We reap the benefit of constantly working on our own search engine placement ― our web site has been ranked on the first page for five years.

Getting to the front page of the search engines takes knowing what people are searching for and then formatting your site so that the search engines can find you easily.

Here is the process we use to optimize your site for search engines:

Optimization Set Up

• We give you a report of your current standing on various search engines.
• We develop a list of key words and phrases that people have used to find a Web site like yours.
• We format your site so the search engines can put you in their database.
• We submit your site to the major search engines which account for more than 90 percent of the searches done on the Internet.
• We get incoming links to your site.

Monthly Management

• We send you a report of your current search engine standing.
• We tweak your site to move it up higher.
• We continue to get links to your site.
• Depending on your monthly budget, we do a variety of other things to keep moving your site up in the search engines.

Give us a call at 720-922-3124, or fill out the contact form. We'll see what your needs are and put together a plan of action to get visitors to your site. Also, read our primer on search engine optimization.

Green Chair Marketing Group is located in Denver, Colorado, and specializes in web design, search engine optimization and email marketing. Give us a call at 720-922-3124 to talk about your Internet marketing needs.