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Internet Marketing Articles
Our company has been doing Internet marketing for almost eight
years. In that time we've learned a lot about helping our clients
be more effective with building great web sites and converting
visitors to sales.
5 and a Half Ways to Increase Web Site Conversions
Most of us have web sites for one reason – to get conversions.
Conversions can be people buying stuff from you if you’re
an ecommerce site or filling out a contact form if you are more
service oriented. But we need to get conversions or we’re
dead in the water.
[ read
more about how to Increase Web Site Conversions ]
Getting More Visitors to Your Web Site
All of us want more visitors to our site, even if we don’t
know where they come from. The more visitors we have, the more
likely one of them will want something from us, either buying a
product or contacting us to do work for them.
[ read more
about Getting More Visitors to Your Web Site ]
Getting a Killer Domain Name
It’s hard to find a good domain name these days. There are
people out there that scarf up all the domain names and then try
to resell them. But there are still some good domain names out
there that you can get and this article should help you
[ read more about Getting
a Killer Domain Name ]
Making Email Marketing Work for
You
There is a lot of talk out there about making the most of your
marketing dollar in regard to the Internet. The banner ad is on
the way out. Prices have dropped considerably over the last year
as banners have seemed to have lost their effectiveness. They are
still around and probably always will be ...
[ read more about Email Marketing ]
Email Signatures - Making the Most of a Simple Marketing Tool
Everyday I receive about a couple dozen non-spam emails. In a
very unscientific poll, about half of them either have no automatic
signature or the signature lacks significant information about
what the sender does. I'm on a crusade to put an end to this ...
[ read
more about Email Signatures - Making the Most of a Simple Marketing
Tool ]
Creating Imaginative and Effective Email Newsletters
In 10th grade I went to a computer matching dance where I filled
out a form of likes, dislikes and hobbies. I was given a name tag
with my assigned number on it. I got a little card with the numbers
on it of members of the opposite sex who would be a good match
according to the computer. I had fun. Don't know if it actually
worked but I was a good prospect. I was single, eager to date,
and liked to dance ...
[ read more about Email Newsletters ]
Analyzing Web Traffic To
Improve Website Performance
Many hosting companies provide their clients with some web traffic
information that can be used to analyze what visitors are doing
once they access your website. Look at the data provided for average
daily, weekly, and monthly visits. first, understand there is a
difference between hits and unique visits ...
[ read more about Analyzing
Web Traffic To Improve Website
Performance ]
Getting the Most Out of Your Email Marketing Efforts
One of the biggest challenges facing email marketers today is
first getting their legitimate emails into the recipients’ Inboxes
and then getting them opened and read. From a technical perspective,
emails must navigate many potential pitfalls through cyberspace
from power outages to server failures. But even if all of the hardware
cooperates, there’s the ever-increasing threat of delivery
problems including filtering, blocking, blacklisting, and junk-mail-folder
challenges, along with the recipients not recognizing your emails,
confusing these emails as “spam” or simply forgetting
they’d signed up to receive your email communications.
[ Read
more about getting the most out of your email marketing efforts ]
Is Personalization the Holy Grail of Email Marketing?
Email can be an incredibly powerful marketing tool to drive conversions
and profits, yet it is grossly underutilized. If you’ve read
any of my previous columns, you have no doubt figured out that
email RELEVANCY is a soap-box subject of mine. So… I’m
going to expound a bit more on that subject here…
[ Read
more about personalization and email marketing ]
Should we ePublish an eNewsletter?
If you’re already doing some form of online e-publishing – that’s
great! If you’re hesitating (or worse yet, procrastinating),
perhaps I’ll succeed in pushing you over the edge. So, you’re
no doubt asking yourself - why email? What will it do for my business?
[ Read more about
whether you should epublish an enewsletter ]
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